It's known to all that a product has a lifecycle distributing into four periods: entering, developing, being mature and declining. Each period has its own characteristics which needs different types of surveys. We are enriched by the experience of international famous brands practicing on China mainland market and capable of designing research solutions in accordance with product's position. Excellent execution and perfect quality control system ensure the high reliability and effectiveness of the research result.

Consumer research

    Consumer awareness research
    U&A study
    Consumer satisfaction measurement

Product research

    Product concept test
    Product positioning research
    Product combination study Product taste test
    Product naming research
    Product packaging research
    Product pricing research
    Product naming research
    Competitors study

Advertising research

    Concept test
    Story board test
    Script test

    TVC tracking
      a) Pretest(as benchmarks)
      b) Post-test

Industrial study

Mystery shopping